Rainbow Six : Vegas Ads (300, Superbad, Resident Evil, Smoking Aces)

If you’ve ever played Rainbow Six: Vegas online for the Xbox 360, you would notice some cool things, especially in Dante’s and the Calypso Casino. I’m talking about the marketing. In the middle of the Calypso casino floor, there stands a white Dodge Charger R/T, the Dodges are the only vehicles that appear in the Single Player story mode, except for the Helicopters. We also have many ads on the Casino walls, just like you would find in a real casino. Ads for Superbad and 300 are up the last time I played, with a 300 Billboard that can be easily seen when you spawn at the Rooftop Skylight in the Calypso. Really great marketing, and it also gives it a feel of authenticity, not playing in a casino with generic posters, but real live things updated daily. The next big step in Video Game marketing, is probably getting the corporate giants who put their ads in professional ballparks, football fields, and hockey rinks to actually put the same ads in the virtual stadium in the exact same spots. I can see EA doing it very soon.

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