If you’ve ever played Rainbow Six: Vegas online for the Xbox 360, you would notice some cool things, especially in Dante’s and the Calypso Casino. I’m talking about the marketing. In the middle of the Calypso casino floor, there stands a white Dodge Charger R/T, the Dodges are the only vehicles that appear in the Single Player story mode, except for the Helicopters. We also have many ads on the Casino walls, just like you would find in a real casino. Ads for Superbad and 300 are up the last time I played, with a 300 Billboard that can be easily seen when you spawn at the Rooftop Skylight in the Calypso. Really great marketing, and it also gives it a feel of authenticity, not playing in a casino with generic posters, but real live things updated daily. The next big step in Video Game marketing, is probably getting the corporate giants who put their ads in professional ballparks, football fields, and hockey rinks to actually put the same ads in the virtual stadium in the exact same spots. I can see EA doing it very soon.
Archive for the ‘Xbox 360’ Category
Rainbow Six: Vegas
August 6, 2007Beast or Beast-ist. 
So today I logged into Xbox Live as usual around 11:40pm looking for my favorite attack and defense matches. Two of them ended early so I found one that was empty. Slowly people trickled in and we started. My team was fucking awesome. You have to understand that in Rainbow Six : Vegas the matches are won usually 95% Attack Team and 5% Defense team. When I started out playing in early December it was an accomplishment to hold off the attack team for a match, and then loose the next ten straight. So obviously, I’m on Defense with 4-5 other guys and we held the attack team off for Five 20 minute matches. Seriously, I think this what the creators of Rainbow Six and the Live developers had in mind when creating the platform and maps. People were working together, communicating, using the full array of devices, usually motion sensors instead of relying on C4s and Frags. It was the best experience I’ve ever had playing video games, except for beating Zelda: The Ocarina of Time. People actually communicated!
If you took each of us, and took us straight out of the game and in real life, we could have taken Iraq in a minute. (This is not defacing anything the brave men and women overseas are doing, it’s alot different when you’re talking about a video game, and you’re faced with a life and death situation but for this story lets just keep it at no difference.)
If you’ve played the game online, it was total team effort, it was amazing, so now I need to track these guys down, and get them to join my newly formed clan.
[ELF]*
* Name Subject to change at any given time.
Oh and they have a cool cross-promotion thing, so when you look at the ads in the casinos, they’re real ads, for 300 and Superbad, as well as some Japanese movie.
